Jazwares, Culver City, CA                                                                            

December  2019 - March 2025     

Senior Designer- Squishmallows Plush,  December 2023 - March 2025

Led creative development and execution of licensed and original toy concepts, guiding cross-functional teams from ideation through manufacturing and launch.

• Collaborated with cross-functional teams to align branding and streamline development processes for Micromallows' line.
• Reviewed and approved samples to ensure product quality and consistency.

Senior Designer- Girls, December 2019 – December 2023

• Served as lead designer for Cabbage Patch Kids from concept through launch, and for FigBands and World of Women through early development, guiding creative vision and cross-functional collaboration.
• Worked closely with product development and brand teams to integrate strategic objectives and deliver cohesive product lines.
• Partnered with internal and external Jazwares teams post-acquisition to align branding and streamline development processes.
• Coordinated with licensors and cross-functional partners to ensure brand consistency and on-time deliverables.
• Mentored junior designers and supported onboarding initiatives to strengthen team integration during the corporate merger.

Wicked Cool Toys(Acquired by Jazwares), Culver City, CA                             

July 2017 - December 2019         

Senior Designer- Dolls & Plush, July 2017 – December 2019

• Served as Lead Designer for Cabbage Patch Kids and Lunch Pets, directing creative and aesthetic design from concept through production.
• Designed Cabbage Patch Kids mainline, seasonal, and exclusive product lines, including 9” Cuties & Helper, Newborn Baby Doll, 14” JoJo Siwa Doll, 11” Giggle With Me feature doll, and coordinating plastic accessories, ensuring brand consistency across all formats.
• Oversaw end-to-end manufacturing processes, including doll hair rooting and fabric selection, conducted factory visits in China, and approved final production samples to uphold quality standards and meet delivery timelines.
• Reviewed and approved samples to ensure product quality and consistency.

Jakks Pacific, Santa Monica, CA                                                                        January 2011 - June 2017

Senior Designer- Girls,  February 2015 - June 2017

• Led preschool and original IP product design from concept sketches to final samples, collaborating across teams.
• Designed and developed products for licensed brands and retailer-exclusive lines, including: Graco – Large Doll Playset; Gift’ems, Just Like Home, Lulu & Me, Let’s Play, and Selfie Booth – Justice Store.
• Led private-label toy design initiatives for Target, focusing on category-specific development and cost-effective production.
• Directed vendor communications to maintain creative integrity across prototypes, and product samples.

Designer, October 2011- January 2015

• Developed textile artwork, control drawings, and toy concepts for the 30th Anniversary Cabbage Patch Kids mainline and seasonal assortments, contributing to a refreshed and collectible product offering.
• Designed for the Cabbage Patch Kids × Skechers Twinkle Toes collaboration, blending iconic doll features with branded footwear styling to enhance cross-brand appeal.
• Collaborated closely with overseas factories on hair rooting techniques, ensuring alignment with creative vision and maintaining high standards for final product quality.

Temp Designer, January 2011- October  2011

• Supported senior designers in concept development, revisions, and product sample refinements across multiple licensed properties.
• Delivered showroom-ready samples and coordinated trade-show presentations to showcase new product lines.