Professional Experience
Wicked Cool Toys (Acquired by Jazwares) — Senior Designer
Culver City, CA | Jul 2017 – Mar 2025
- Designed toys for brands like Squishmallows – Micromallows, Squooshems, Tsunami, FigBands + Sanrio, Lunch Pets, and Cabbage Patch Kids.
- Worked across teams to align branding and improve product development after the Jazwares acquisition.
- Oversaw manufacturing from concept to production, including factory visits in Hong Kong and China.
- Partnered with licensors and internal teams to ensure consistent branding and timely delivery.
- Mentored junior designers and supported onboarding initiatives to strengthen team integration during corporate merger transitions.
- Led preschool and original IP product design from concept sketches to final samples, collaborating across teams.
- Designed and developed products for licensed brands and retailer-exclusive lines, including: Graco – Large Doll Playset, Gift'ems, Just Like Home, Lulu & Me, Let's Play, and Selfie Booth – Justice.
- Also led private-label toy design initiatives for Target, focusing on category-specific development and cost-effective production.
- Directed vendor communications to maintain creative integrity across prototypes, packaging, and product samples.
- Maintained strong licensor relationships to deliver brand-accurate and on-schedule product launches.
- Achievement: Streamlined design-review processes, resulting in a 20% reduction in production timelines.
Jakks Pacific — Senior Designer
Santa Monica, CA | Feb 2015 – Jun 2017
- Led preschool and original IP product design from concept sketches to final samples, collaborating across teams.
- Designed and developed products for licensed brands and retailer-exclusive lines, including: Graco – Large Doll Playset, Gift'ems, Just Like Home, Lulu & Me, Let's Play, and Selfie Booth – Justice.
- Also led private-label toy design initiatives for Target, focusing on category-specific development and cost-effective production.
- Directed vendor communications to maintain creative integrity across prototypes, packaging, and product samples.
- Maintained strong licensor relationships to deliver brand-accurate and on-schedule product launches.
Jakks Pacific — Designer
Santa Monica, CA | Oct 2011 – Jan 2015
- Created textile patterns, control drawings, and toy concepts for licensed brands including Cabbage Patch Kids.
- Delivered showroom-ready samples and coordinated trade show visual presentations to showcase new product lines.
Jakks Pacific — Temp Designer
Santa Monica, CA | Jan 2011 – Oct 2011
- Supported senior designers in concept development, revisions, and product sample refinements across multiple licensed properties.
